The results are in and we are pleased to share the news that Bedsider is the first digital intervention in reproductive health in the U.S.—with adults as an audience—that has shown to prevent unplanned pregnancy.
Among women age 18 to 29 who participated in the yearlong randomized controlled trial:
- Women in the Bedsider group were 1.51 times less likely to have a pregnancy scare than those in the control group.
- Women in the Bedsider group were 2.54 times less likely to have unprotected sex.
- Women in the Bedsider group were 3.79 times less likely to report an unplanned pregnancy.
- Women in the Bedsider group were also more likely to use a more effective method of contraception.
The full report, which was published in Social Marketing Quarterly, can be downloaded at your convenience.