Trending mis/disinformation: “Take your health seriously, Women.”

This trending TikTok video is not backed by the evidence and promotes misinformation.
@wellness_labb

Take your health seriously, Women. How to manage your private parts. #healthybhicoolbhi #usatoday #wellness

♬ original sound – wellness_labb

 Promotion of unscientific supplements for vaginal health

Summary
This video, which has amassed over 7 million views and 180,000 likes, features a narrator claiming more than 15 years of experience as a gynecologist who links common vaginal health concerns to pH and microbiome imbalances before promoting a particular product as a solution. While the video initially references generally accurate concepts about vaginal pH, it ultimately advances unsupported claims about the product’s ability to balance pH and protect vaginal health, despite a lack of credible evidence and research showing that many “pH-balancing” products can disrupt the vaginal microbiome. The use of perceived medical authority and scientific language may mislead viewers into trusting an unproven supplement.


For more information and talking points for discussing vaginal hygiene: