Trending mis/disinformation: “Tired of smelling like fish???”

This trending TikTok video is not backed by the evidence and promotes misinformation.

 “Yoni washes” fueling misinformation about vaginal pH and odor 

Summary
This video reflects a broader TikTok trend promoting “yoni washes” or “yoni bars” as solutions for “fishy” vaginal odor and pH balance.However, a strong fishy odor is often a symptom of bacterial vaginosis (BV), an infection that requires medical diagnosis and treatment. The vagina cleans itself, and using products like “yoni washes,” “yoni bars,” or douching can disrupt its natural microbiome, alter pH balance, and increase the risk of infections like BV or yeast infections. By framing natural vaginal odors as a hygiene failure and positioning specialty washes as necessary care, this trend reinforces shame-based messaging and spreads misinformation about healthy vaginal hygiene.


For more information and talking points for discussing vaginal hygiene: