Trending mis/disinformation: “I feel like I can finally breathe”

This trending TikTok video is not backed by the evidence and promotes misinformation.

Viral IUD pain narratives amplify fear without nuance

Summary
In this viral video that has amassed over 3 million views and 300,000 likes, the creator shares their personal experience of pain with IUD insertion, mirroring a growing wave of social-media content in which patients describe traumatic or intensely negative IUD experiences. Posts like these often contrast what patients were told to expect with a much harsher lived experience, reinforcing a narrative that IUD insertion is uniformly excruciating and that clinicians routinely minimize pain. Experiences of pain during IUD insertion are real, and patients who feel dismissed deserve better counseling and pain-management support.  But what’s often missing is clinical context: pain experiences vary widely, many people tolerate insertion well, and there are evidence-based options to help manage discomfort. By generalizing one experience to all IUD users, this trend can heighten fear and erode trust, rather than supporting informed, individualized counseling.


For more information and talking points for discussing pain with IUD placements: